META ADS FOR THERAPISTS
Your Ideal Clients Are on Facebook and Instagram. Are You Reaching Them?
We run Meta Ads for therapists on Facebook and Instagram, putting your practice in front of the right people, in the right location, at the right moment. Before they even start searching for a therapist.
You Know Your Ideal Clients Are Out There. You Just Can't Seem to Reach Them.
Does this Sound Familiar:
You're relying on Google and directories but the right clients aren't finding you.
Search-based marketing only reaches people who are already looking. But many of your ideal clients haven't searched yet they're scrolling their feed, not sure where to turn. Meta Ads put you in front of them before your competitors do.
You've tried boosting posts and got nothing but likes.
Boosting a post is not the same as running a proper ad campaign. It burns your budget on people who will never become clients. A real Meta Ads strategy targets specific demographics, locations, and interests and sends them to a page designed to convert.
Your specialty is hard to reach through search alone.
Some niches, perinatal mental health, grief counselling, therapists serving first responders, teens, or LGBTQ+ clients have a specific audience that's easier to reach through interest and demographic targeting than through search keywords. Meta Ads were built for this.
What Meta Ads Done Right Looks Like.
Reach the Right Clients, Before They Even Know They're Looking for a Therapist
Your practice reaches the exact people who need you.
Meta Ads let us target by location, age, interests, life events, and even profession. We put your practice in front of the people most likely to become your clients: teachers, new parents, healthcare workers, and people going through major life transitions before they’re searching.
You stay top of mind through retargeting.
Someone visited your website but didn’t reach out. Meta Ads bring them back. Retargeting shows your ads specifically to people who’ve already shown interest in your practice keeping you top of mind until they’re ready to book.
You build trust before clients are ready to book.
Most people need to see your practice several times before they reach out. Meta Ads build that familiarity, showing your face, your approach, and your message consistently, so when someone is ready to book a therapist, you’re already the one they trust.
Full Meta Ads Management, Across Facebook and Instagram.
What We Manage For You.
Campaign Setup & Strategy
We build your campaign from scratch, including audience research, targeting strategy, campaign structure, and conversion tracking set up correctly from day one.
Audience Research & Targeting
We identify the exact demographics, interests, locations, and behaviours that match your ideal therapy client and build audiences that reach them consistently.
Ad Copywriting
We write ad copy that speaks to your ideal client's pain with empathy and positions you as the right therapist without feeling pushy or clinical.
Ad Creative Direction
We provide creative direction for your ad visuals: what images or video to use, how to present yourself, and what performs best for therapy practices on Meta.
Facebook & Instagram Placement
Your ads run across both platforms automatically maximising reach and giving your practice consistent visibility wherever your ideal clients spend time.
Retargeting Campaigns
We set up retargeting audiences for your website visitors bringing warm leads back to your practice when they're closer to making a decision.
Conversion-Ready Landing Pages
We build or optimize the page your ads send traffic to, designed to convert interest into inquiries, not just clicks.
Budget Management
We monitor spend daily, adjust targeting based on performance, and make sure your budget reaches the right people not random scrollers.
Monthly Reporting
Plain-language reports showing your reach, clicks, leads, and cost per enquiry. No jargon. No vanity metrics. Just the numbers that matter for your practice.
Why Therapists Choose us.
We Don't Run Generic Social Ads. We Run Therapy-Specific Campaigns.
Therapy-specific targeting, not a generic audience template.
We understand who therapy clients are, how they behave on social media, and what makes them stop scrolling and pay attention. We build audiences around real therapy client demographics, not best guesses from a generic marketing playbook.
Ethical ad copy that feels human.
Mental health advertising is sensitive. Your ads need to feel warm and approachable, not salesy or sensationalised. We write copy that speaks to your client’s experience with empathy, positions you as trustworthy, and stays within Meta’s advertising policies for healthcare.
Retargeting is built into every campaign.
Most agencies run ads and forget about the people who didn’t convert. We build retargeting into every campaign from day one, because the therapists who stay in front of warm leads consistently are the ones who fill their calendars.
Facebook and Instagram both covered.
We run your ads across both platforms automatically, so you reach clients wherever they spend time. One campaign. Twice the visibility.
How It Works
Three Steps. Clients in Days, Not Months.
Strategy & Setup
We research your ideal client, build your targeting audiences, write your ad copy, set up your campaign, and install conversion tracking ready to launch within days.
Launch & Learn
Your ads go live across Facebook and Instagram. We monitor performance closely in the first weeks, testing audiences, adjusting copy, and refining targeting based on real data.
Optimise & Report
Every month we review what's working, scale what performs, cut what doesn't, and send you a plain-language report. Your campaigns get stronger every month as the data builds.
Questions About Meta Ads for Therapists
How much should I budget for Meta Ads?
We recommend a minimum ad spend of $300–$500 per month to generate meaningful results. Your total investment includes ad spend plus our management fee. Meta Ads typically cost less per click than Google Ads, but they target awareness rather than intent, so the funnel is longer.
What's the difference between boosting a post and running a real ad campaign?
Boosting a post is a simplified version of advertising; it reaches a broad, low-quality audience and rarely generates enquiries. A proper Meta Ads campaign uses detailed targeting, conversion-optimised landing pages, and retargeting to reach the right people and convert them into clients.
Are Meta Ads HIPAA compliant for therapists?
Meta itself isn’t a HIPAA-covered entity, so therapists need to be careful about how they use audience data. We keep your campaigns compliant using broad interest targeting rather than sensitive health conditions, and ensuring your landing pages and forms are HIPAA-aware.
How long does it take to see results from Meta Ads?
Meta Ads typically take 4–8 weeks to build momentum as the algorithm learns your ideal audience. Unlike Google Ads, which targets active intent, Meta Ads build awareness first, the conversion timeline is longer but the audience reach is much broader.
Should I run Meta Ads or Google Ads?
It depends on your goals and timeline. Google Ads reaches people actively searching for a therapist, faster conversions, higher intent. Meta Ads reaches people before they’re searching, broader reach, longer funnel, better for awareness and niche specialties. See the comparison section below for a full breakdown.
Your Ideal Clients Are Scrolling Right Now. Make Sure They See You.
Meta Ads put your practice in front of the right people before your competitors do. Start with a free audit. We’ll review your current online presence, identify whether Meta Ads are the right fit for your practice, and show you exactly what a campaign would look like. No pressure. No obligation. Just clarity on what’s possible.