Free Therapy Website Audit - Clarity Design Co
You're Losing Clients to a Website That Looks Fine
We audit therapy websites across 10 categories: design, SEO, copy, page speed, Google Business Profile, Psychology Today profile, and more. You get a clear score, the exact issues blocking bookings, and what to fix first.
Most Therapy Websites Look Professional. They Don't Convert.
Your site might rank on Google. It might load fast. It might even look polished.
But if anxious clients are landing on it and not reaching out, something is off. It’s usually not the design.
It’s copy that sounds like every other therapist on the directory. SEO targeting searches nobody’s making. A Google Business Profile that’s half-filled or sitting unclaimed. A Psychology Today profile that doesn’t sell you. A booking process with just enough friction to lose someone who was ready to reach out.
Most therapists have no idea which of these is the problem. Or what it’s costing them each month.
That’s what this audit finds out.
Why This is Different.
Built for Therapy Websites. Not Generic Sites.
Most audits run your URL through automated tools and spit out a report. That works fine for e-commerce. Therapy websites need something different.
Every audit here is reviewed by a human who understands how anxious clients search, what makes them trust a therapist enough to reach out, and what sends them clicking away.
On the copy side, we’re not just checking grammar. We’re checking whether your messaging speaks to your ideal client’s actual pain or reads like a credential list. Whether your booking process feels safe to someone who’s already anxious about picking up the phone.
10 categories scored:
TWO WAYS IN
Start Free. Go Deeper When You're Ready.
Audit Summary
Free
- Overall site score out of 100
- Estimated monthly revenue impact
- Scores across 8 of the 10 audit categories
- Top 3 critical issues blocking client bookings
- A bottom-line recommendation with three options
Complete Audit
$397
- Everything in the free summary
- 40–45 page audit across all 10 categories
- Competitor Snapshot 2–3 therapists ranking above you
- Accessibility & Inclusivity review
- Revenue impact per issue, every category
- Implementation roadmap: Week 1 through 6 months
- $397 credit toward any implementation package
Audit + All Add-Ons
$929
- Everything in the Complete Audit
- Site Structure & Navigation Map ($147 value)
- Custom Implementation Roadmap ($97 value)
- Content Gap Analysis ($127 value)
- Page Consolidation Strategy ($147 value)
- 30-Day Email Q&A Support ($97 value)
- DIY Implementation Guide ($127 value)
What's Inside
10 Categories. 100 Points.
Everyone Tied to Bookings.
Free audit covers categories 1–4. Paid audit covers all 10.
Free
Design
Does your site look like a $150/session practice or a free template?
Free
UX / User Experience
Can an anxious client find your services, fees, and contact in under 60 seconds?
Free
SEO
Do you show up when someone searches “therapist near me” or your specialty?
Free
Copy / Messaging
Does your copy speak to your ideal client’s pain, or explain your credentials?
Paid Audit
Google Business Profile
Is your GBP claimed, complete, and working to bring in local clients?
Paid Audit
Page Speed / Core Web Vitals
Is your site fast enough to hold an anxious visitor’s attention?
Paid Audit
Psychology Today Profile
Is your PT profile easy to find, complete, and written to convert?
Paid Audit
Competitor Snapshot
How do you compare to the 2–3 therapists ranking above you locally?
Paid Audit
Trust & Compliance
HIPAA-aware, credentials displayed clearly, crisis resources present?
Paid Audit
Accessibility & Inclusivity
Does your site signal that all clients are welcome, regardless of identity?
What Happens After You Submit!
Fill in the from
Your website URL and basic practice details. Takes under 2 minutes.
We go through your site
A person reads every page. We score across all 10 categories with observations pulled from your specific site. If something is off on your contact page, we name it. If your PT profile intro is credential-heavy, we flag it.
Your report arrives
Free summaries land within 24 hours. Paid audits take 2–4 business days a 40–45 page report with scores, findings, revenue impact, and your full roadmap.
You know exactly what to do
Three paths forward: fix it yourself, hand parts off, or have us handle it. Paid audit buyers get a $397 credit toward any implementation package.
Go Deeper
Add-Ons Available With the Free & Paid Audit
Every add-on costs less when purchased with the audit.
$97 $147 standalone
Site Structure & Navigation Map
Visual PDF of your site structure with optimised navigation hierarchy, user journey maps, and internal linking plan. Useful for sites with confusing navigation or 30+ pages.
$67 $97 standalone
Custom Implementation Roadmap
Week-by-week action plan with task priorities, quick wins you can finish in under 2 hours, time estimates, and guidance on when to DIY vs. hire.
$87 $127 standalone
Content Gap Analysis
Full content plan covering missing service pages, keyword opportunities, what competitors are publishing, 12 months of blog topics, and local content ideas.
$97 $147 standalone
Page Consolidation Strategy
Full page inventory with keep/merge/delete recommendations, 301 redirect mapping, and consolidation templates. Useful for sites with 50+ pages or thin content issues.
$97 $117 standalone
30-Day Email Q&A Support
Unlimited email questions about your audit findings for 30 days. Clarification, prioritisation, tool and vendor guidance — replies within 24 business hours.
$107 $187 standalone
DIY Implementation Guide
Platform-specific tutorials for WordPress, Squarespace, Wix, and more. Copy-paste code snippets, troubleshooting guides, and Loom walkthroughs for anything complex.
Questions About the Audit!
What's the difference between the free summary and the paid audit?
The free summary covers 4 of the 10 categories: your overall score, top 3 issues, and a bottom-line recommendation. 4 to 5 pages, reviewed by a professional, in your inbox within 24 hours. The paid audit covers all 10 categories across 40 to 45 pages of detailed findings per category, revenue impact per issue, what’s working, and a full implementation roadmap.
Which categories are only in the paid audit?
Competitor Snapshot, Trust & Compliance, and Accessibility & Inclusivity. These three take the most time to do properly and go deepest into the issues that affect whether clients trust you enough to book.
How long does the paid audit take?
2 to 4 business days from when we receive your details and payment. We’ll confirm your specific timeline when you get in touch.
Is the free audit actually free, or is it a sales pitch?
It’s a real audit. The useful parts aren’t held back. You get specific findings and a clear recommendation whether you hire us or not is completely up to you.
Do you need access to my website backend?
No. We audit from the front end. Sharing Google Analytics access is optional if you want deeper traffic context.
Is this useful if I already work with an SEO agency or web designer?
Yes. The audit is vendor-neutral. It gives you an independent read on your site’s performance. Share it with your current provider or use it to assess whether they’re moving the right things.
Can I put the $397 toward a website build or redesign?
Yes. Paid audit buyers get a $397 credit toward any Clarity Design Co implementation package website builds, redesigns, and SEO projects included.
YOUR NEXT STEP
Find Out What's Stopping Clients From Booking You
The free summary takes under 2 minutes to request. You get a real score across 4 categories, your top 3 issues, and a clear recommendation reviewed by a human.
The complete audit covers all 10 categories across 40 to 45 pages. $397, redone free if it’s not useful.
Questions first? Get in touch we reply within 24 hours.